The best time to send emails in digital marketing

Introduction

One of the most common methods of communication and promotion in use today is email. It has become a key tool of digital marketing. Whether you are a start-up, a large multinational or an individual, email has become an essential part of any contemporary digital communication.  Finding the best moment to send those emails for maximum success is one of the biggest issues digital marketers face.

Any digital marketing plan must consider the best time to send an email. This can affect the effectiveness of your business’s message and the success of your email campaign.  This article will cover in-depth the best practices and strategies for determining the ideal time to send emails for maximum success in digital marketing.

Overview

It can be difficult to determine the right time to send emails to customers and prospects. When it comes to email marketing, timing matters. If the email is sent at the wrong time, you may miss your message. Finding the optimal time to send emails is a complex issue as it depends on many factors. It is important to consider the industry of your product, the time and location of the recipients, and the content of the email.

Research has shown that emails sent on Tuesday mornings have turn out to be the most effective. Further research has identified the best days, times and other techniques that can maximize the success of an email campaign. The impact of timing on email campaigns has been the topic of much research. But there is no one-size-fits-all strategy as the best time to send emails varies from company to company.

General Guidelines

Studies have shown that on Tuesdays and Wednesdays between 6 and 10 a.m. local time is the ideal time to send emails. However, this might differ significantly from business to business and based on the email format and target market you are using.

It is important to note that timing is, of course, just one of the many elements of an effective email campaign. Even while the ideal timing may be simple to ascertain, the efficiency of your emails depends on their content, targeting, and frequency of distribution.

It is crucial to take your email marketing goals and target audience into account when choosing the optimum time to send emails. For instance, it would be advantageous to send your emails between 6 AM and 10 AM EST if you are targeting US customers, as research has shown that emails sent at this time have the highest open rates. If you are targeting customers in Europe or Asia, then you will need to adjust the timing to fit those audience’s local times.

It is also important to consider the types of emails that you are sending. Generally, emails fall into two categories: promotional and transactional. Recipients send emails in response to a previous action, calling them transactional emails. These emails are often sent immediately after the recipient completes an action. Marketers send promotional emails to inform recipients about promotions, upcoming events, and new products.

Multiple research studies have also revealed that certain days are better than others for sending out emails. Tuesdays and Wednesdays are the most popular days, while research shows that the lowest open rates come on weekends. Additionally, research has found that emails sent on Fridays and Saturdays have the highest click-through rates, likely due to lower overall email volumes.

The optimal time to send emails can vary depending on the industry and audience. Research has also provided some key tips and best practices that can help ensure success when crafting an email strategy.

Best Practices

Timing 

For maximum success, emails should be sent at a time when they are most likely to be opened and interacted with. This means that emails should be sent during the week rather than on weekends, when open and click-through rates tend to be lower. Additionally, emails should be sent early in the morning as this is when most email users are more likely to check their inboxes. Furthermore, research has shown that emails sent in the morning (7 A.M.-9 A.M.) have higher open rates than those sent in the afternoon (11 A.M.-3 P.M.).

Frequency

It is also important to consider the frequency of the emails. A user who receives too many emails may become overwhelmed and unsubscribe, whereas a person who receives too few emails may overlook them. Research shows that you should only send emails once a day and no more than twice a week.

Email Length

The length of the emails is also an important factor to consider when determining the best time to send emails. Because they are lengthier, longer emails typically take longer to read and frequently end up at the bottom of the recipient’s inbox. It is best to limit emails to one page and concise sections so that the reader can quickly read and digest the content.

Subject Line

The subject line is also an important element in determining the success of a campaign. Subject lines should be concise and attention-grabbing so that they can capture the reader’s attention. Additionally, personalized subject lines that include the recipient’s name can have a higher open rate.

Conclusion

Finding the ideal time to send emails is an important part of any digital marketing strategy. Crafting the right emails and using the right techniques can ensure maximum engagement and success. Ultimately, while the ideal time may vary from company to company, the above guidelines can provide helpful tips and advice to those looking to improve their email marketing campaigns.

About Apoorva: 

Apoorva is a technology services company that assists software products with ideation, developing prototypes, programming, creating a digital marketing presence and accelerating sales through direct contact. Over 150 for-profit and non-profit organizations, such as Xcel Energy, PeopleCare Health Services, Frontier Airlines and Centers for Spiritual Living have trusted Apoorva to build software. 

Apoorva was founded in 2001, has more than 50 employees, and uses proprietary and proven methodologies to bring technology products to the market. Contact us / Visit apoorva.com for more information.