Privacy Policy

Last updated: October 20, 2026

This Privacy Policy explains how Apoorva Corporation ("Apoorva," "we," "us," or "our") collects, uses, shares, and protects information when you visit apoorva.com (the "Site") or contact us.

1. Scope of This Policy

This policy applies to information collected through the Site and through communications you send us, such as emails and demo requests. It does not apply to information processed inside our software products, including SiteWare, BillWare, DealQube, MaxRev, Invento, and MaxDrips. Customer data in those products is governed by the applicable subscription agreement, the product's own privacy policy, and any data processing terms agreed with our customers.

2. Information We Collect

Information You Provide

When you contact us, request a demo, or ask about a product, we collect what you choose to share, such as your name, business email address, phone number, company name, job title, and the content of your message.

Information Collected Automatically

When you visit the Site, we and our service providers may automatically collect technical information, such as your IP address, browser type, device type, operating system, referring page, pages viewed, and the date and time of your visit. We collect this through server logs, cookies, and similar technologies.

Information We Do Not Seek

Please do not send us sensitive personal information, such as health information, financial account numbers, or government identification numbers, through the Site or by email.

3. How We Use Information

We use the information we collect to:

  • Respond to your questions and demo requests
  • Provide information about our products that you ask for
  • Operate, maintain, secure, and improve the Site
  • Understand how visitors use the Site so we can make it more useful
  • Detect, prevent, and address fraud, abuse, and security issues
  • Comply with legal obligations and enforce our terms

If you are a business contact, we may also send you occasional emails about our products. You can unsubscribe at any time using the link in the email or by contacting us.

4. How We Share Information

We do not sell your personal information. We share information only as described below:

  • Service providers: with companies that help us host the Site, send email, analyze traffic, and run our business, under contracts that limit their use of the information to the services they provide to us.
  • Legal requirements: when we believe disclosure is required by law, regulation, or legal process, or is needed to protect the rights, property, or safety of Apoorva, our customers, or others.
  • Business transfers: in connection with a merger, acquisition, financing, or sale of all or part of our business, subject to this policy's protections.
  • With your consent: in any other case where you have asked us to or agreed.

5. Cookies and Analytics

Cookies are small text files stored on your device. We use cookies and similar technologies that are necessary for the Site to work, and analytics cookies that help us understand how visitors use the Site. You can set your browser to refuse or delete cookies; some parts of the Site may not work properly if you do. Your browser may also offer a "Do Not Track" setting; because there is no common standard for responding to it, the Site does not currently change its behavior in response to it.

6. Data Retention

We keep personal information only as long as needed for the purposes described in this policy, including to respond to you, maintain business records, and meet legal, accounting, or reporting requirements. When information is no longer needed, we delete it or make it anonymous.

7. Security

We use reasonable administrative, technical, and physical safeguards designed to protect information from loss, misuse, and unauthorized access. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

8. Your Choices and Rights

Depending on where you live, you may have rights over your personal information, including the right to request access to it, correct it, delete it, or receive a copy of it, and the right to opt out of certain processing, such as targeted advertising. Residents of some US states, including Colorado and California, have specific rights under state privacy laws. To make a request, contact us using the details below. We will verify your request and respond within the time required by applicable law, and we will not discriminate against you for exercising your rights.

9. Children's Privacy

The Site is intended for businesses and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

10. International Visitors

The Site is operated from the United States. If you visit from another country, your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate, which may have data protection laws different from those in your country.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date at the top of this page. If we make material changes, we will provide additional notice as appropriate.

13. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact Apoorva Corporation at support@apoorva.com.