Dr. Parvathi Kumar, known as Master KPK to many of us, has given the name APOORVA to our company in 2003. He signified that "unprecedented" (meaning of Apoorva) service will be performed through the founders to its employees, customers, and humanity. He dedicated his life to spiritual practices with a belief that they have value only by contributing to the economic, cultural and social welfare of humanity. Master KPK received his honorary Doctor of Letters H. C. in 1997 and authored more than 135 books. He is a well known Chartered Accountant and a responsible householder.